author：qinghaihu publish time：2023-06-30
On May 24, the press conference of the 2023 22nd Qinghai Lake International Road Cycling Race was held in Beijing. Nearly 300 people from the General Administration of Sport of China, the China Cycling Association, the Organizing Committee of the Lake Tournament, the Qinghai Provincial Sports Bureau, local governments, sponsor representatives and media friends attended the event.
Wang Xia, executive deputy director of the Organizing Committee of the Lake Tournament, director of the organizing committee’s office, and director of the Provincial Sports Bureau, introduced the preparations for the event, announced the race route, participating teams, and jerseys for the event, and the sponsors appeared and signed contracts.
According to reports, the opening ceremony of this competition will be held in Xining City on July 8, 2023, the competition will be held from July 9 to 16, and the closing ceremony will be held in Chaka Town, Ulan County, Haixi Prefecture on the evening of the 16th. There are a total of 8 stages in the race, passing through the cities of Xining and Haidong, and the three states of Hainan, Haibei, and Haixi. The total distance is 1344 kilometers, of which the race distance is 1294 kilometers and the transition is 50 kilometers. At that time, 22 teams and 154 athletes from four continents will participate in the competition, including 5 professional teams, 15 intercontinental teams and 2 national teams. This year’s event will set up four individual awards for overall score champion, mountain climbing points champion, sprint points champion, best driver in Asia, and two group awards for team points and Asian teams. It is worth noting that in this year’s event, six domestic intercontinental teams including the Chinese national team and China Huaxing Intercontinental Team will participate. Chinese drivers will win Paris Olympic points in this round of the lake.
Since 2002, the Tournament around the Lake has gone through 21 years. Compared with the past, this year’s Tournament around the Lake is more distinctive, continuously upgraded, and diversified. The event was “upgraded”, and the round-the-lake race embarked on a new starting point. The 22nd Tournament around the Lake has entered the sequence of the UCI professional series and has been upgraded, and is playing an increasingly important role in the UCI competition system.
Spread the “upgrade” and create a new image for the round-the-lake race. This year’s competition will realize the first full live TV broadcast in the history of the Tournament around the lake, and the eight stages will present the complete competition process and wonderful racing moments to a wider audience through CCTV and Qinghai Satellite TV. It will also be launched on international TV channels and webcast platforms, strengthen media communication and promotion, and strive to create an all-media integrated communication matrix integrating “newspaper, station, Internet, micro, terminal, and screen”, high-frequency, all-round Three-dimensional reports, continue to expand the publicity effect, and create higher media value.
The mechanism is “upgraded”, and a new mechanism is built for the round-the-lake race. This year’s event actively promotes the establishment of a new event operation mechanism of “government leadership + market operation + local participation”. The provincial government leads, coordinates the overall situation, and coordinates all parties; introduces marketization Qinghai Sports Events Co., Ltd. is fully responsible for competitions, publicity, market development and other businesses, and promotes the market-oriented development of events; establishes a bidding system, selects the best venue for events, and strengthens the event platform and The integration and linkage of the economic and social development of the host area stimulates the enthusiasm of the host government.
The value is “upgraded”, and the round-the-lake race shoulders a new mission. Adhere to the combination of running the competition and serving the people, integrate into the construction of a higher level of national fitness service system, let the masses share the competition around the lake, and enrich the sports value of the competition. Give full play to the advantages of the platform, improve the industrial chain, organize the carnival around the lake, develop licensed products for the event, build an online shopping mall for the race around the lake, develop equipment and equipment sales and leasing, cycling training, cycling tourism and other industrial formats, and tap the value of the event industry. Strengthen the promotion of cultural tourism, enhance the city’s popularity, promote infrastructure construction, help the construction of beautiful countryside, and stimulate the social value of the event.
Peng Haibo, deputy secretary-general of the China Cycling Association, said in his speech: The Organizing Committee of the Lake Tournament firmly grasps the development trend of the times, constantly promotes the upgrading of its own functions and the optimization of the structure, further enhances the ability to adapt to the development needs of sports, and deeply interprets the “green” , Sharing, Openness, and Thrift” is the concept of running the competition. The China Cycling Association will continue to support the Lake Tournament, promote the development of the Lake Tournament to a higher level, break through to the world’s top events, and join hands with the Lake Tournament to create new achievements.
Ma Ruxiang, deputy governor of the Haibei Prefecture Government of Qinghai Province, delivered a speech on behalf of the host city, saying: Haibei, as the host city with the most stages of this year’s round-the-lake race, has the confidence and determination to host the event well and provide professional riders from all over the world with a full experience of cycling. A high-quality platform for the speed and passion of sports, perseverance and wisdom, competition and spirit, glory and dreams. We will fully demonstrate the grandeur and vastness, variety and magnificence, nature and humanity of Haibei Prefecture through the round-the-lake race. Demonstrate the fruitful achievements of Haibei Prefecture in recent years, accelerate the integration of culture, sports and tourism, and fully integrate into the construction of international eco-tourism destinations. Accelerate the construction of road infrastructure, improve various hardware elements, comprehensively improve the professionalization, refinement, and standardization of event organization, and make every effort to ensure the smooth progress of event activities.
At the press conference, the organizing committee signed contracts with sponsors. Sponsor representative Yao Haiqing, general manager of Qinghai Jinhui Liquor Sales Co., Ltd., said: The concept of the Round the Lake Race has always attracted like-minded sponsors to continue to cooperate with the Round the Lake Race, and new partners are constantly participating. The round-the-lake competition not only builds a good publicity platform for the sponsors, but also enhances the company’s popularity, influence and competitiveness in the cooperation with the round-the-lake competition, and realizes economic and social benefits through the platform of the round-the-lake competition win-win.
It is understood that the competition around the lake will continue to deepen the connotation of “a grand event of sports and a festival for the people”, and hold events such as the round-the-lake league, the college student competition around Qinghai Lake, online cycling for all, volunteer recruitment, and cheerleading selection contests to enhance The degree of public participation creates a warm atmosphere for all people to participate in, support and share the round-the-lake race, drive the fitness of the whole people to go deeper, and create a warm atmosphere for all people to support, participate and share the round-the-lake race.
